MixlamEST. 2024 · BARCELONA
LinkedIn ↗Say hello →

Marketing
made simple.

Marketing isn't rocket science. Agencies just make it look that way to justify the bill. We'll handle the moving parts — and explain them in plain English.

Tell us your brief →See what we do

not rocket science.
not a 47-slide deck.
just the work.

— the founder, probably
CONNECTED TVOPEN WEBSTREAMING AUDIOPAID SOCIALDOOHSEARCHPODCASTIN-APPRETAIL MEDIALIVE SPORTNATIVEREWARDED VIDEOCONNECTED TVOPEN WEBSTREAMING AUDIOPAID SOCIALDOOHSEARCHPODCASTIN-APPRETAIL MEDIALIVE SPORTNATIVEREWARDED VIDEO

Every screen.
One simple plan.

The programmatic world is fragmented across walled gardens and supply paths. We create a full-funnel strategy so you see the full path from impression down to real business result.
/01

Display

Banners and rich media on the sites your customers actually read. No dodgy networks.

Open web · brand-safe
/02

Online Video

Pre-roll, mid-roll and rewarded video — across the web and inside apps people open every day.

VAST 4.2 · IFA-aware
/03

Connected TV

Your ad on the big screen — Netflix-style streaming, with frequency you can actually cap.

Big screen · household reach
/04

Live Sport

Show up in the matches your audience watches live — leagues, federations, the real moments.

Real-time · moment-based
/05

Paid Social

Meta, TikTok, LinkedIn and Snap — measured in the same frame as everything else, not a silo.

Audited · cross-channel
/06

Search

Google and Microsoft search, run alongside upper-funnel work — never in a separate room.

Intent · full-funnel
/07

Digital Audio

Spotify, podcasts and streaming radio — the channel that reaches commuters, runners and dog-walkers.

IAB Audio · addressable
/08

DOOH

Programmatic billboards — streets, malls, transit, gyms — bought live from the same desk.

Real world · geo-aware

A durable stack
for a messy world.

Identity, location, purchase, retail, CTV attribution — multiple partners covering every data need of your business.
L05
8 vendors

Custom Audience

Identity layer
IDENTITYLRLiveRampZRZeotap / RoqadAXAcxiomEPEpsilonOAOnAudienceAFAdformES LOCALSMSmartme AnalyticsNLNielsen
L04
5 vendors

Location Data

Mobility · footfall
LOCATIONASAdsquareFSFoursquareCBCuebiq (Now)PIPlaceIQMOBILITYUBUber Journey Ads
L03
6 vendors

Purchase Data

Spend · loyalty
FINANCEMCMastercard D&SCICircana (IRI+NPD)EXExperianTUTransUnionAMAZON 1PAZAmazon DSPIHIHS Markit
L02
5 vendors

Retail Data

Sponsored & shopper
ES #1ECEl Corte Inglés MediaCLCarrefour Links SpainAZAmazon Advertising ESCRCriteo Commerce MediaVIA TTDTMTesco Media
L01
7 vendors

TV / OTT / CTV Data

ACR · panels
ACR / PANELSCSComscoreSASamsung AdsLGLG Ads SolutionsSBSamba TVGNGracenote (Nielsen)KTKantarES LOCALBVBarlovento

How this actually
works.

One person. Every channel. Every screen. We tie every impression a real human saw back to the moment they bought something — online or offline. No “attribution magic”, just a clear timeline you can read.
orALL CONNECTED — ONE PERSON, ONE TIMELINE
01
Find the right person
From our Data Stack
Identity · Location · Retail
02
They see a display ad
Tracked by a 3rd-party pixel
CM360 / Innovid / DSP
03
And CTV + social ads
Tracked across screens
Innovid · platform pixels
04
They click on Search
Tracked via
GA4 + Google Ads
05A · ONLINE
Buy on your site
Stitched via GA4
+ CM360 / Innovid
05B · OFFLINE
Buy in a real store
Stitched via your CRM
or Purchase Data layer
↗ they buy online
↘ they buy offline
and then we
stitch it
together →
↑ FOR ONLINE

Every impression connected to every click and conversion through GA4 plus a 3rd-party pixel layer (CM360, Innovid). One user, one timeline, no double-counting.

↓ FOR OFFLINE

Online exposures matched to in-store purchases via your CRM — or through our Purchase Data layer (Mastercard, Circana) when CRM isn't an option.

Field notes,
without the jargon.

Read all notes →
BRAND VS PERFORMANCE9 min read

Performance metrics are winning battles and losing the war

CPA is down. ROAS looks great. So why does growth feel like running faster to stay in place? The honest case for why brand is the foundation of performance.

Read it →
FREQUENCY & ATTENTION12 min read

Top of mind is not an accident

The frequency science, the format decisions, and the cross-channel waste that sits underneath what most marketers call brand building.

Read it →
€1 IN44¢ OUT
SUPPLY CHAIN8 min read

The cheap impression illusion

Less than half of every euro entering a DSP reaches a real person in quality content. Where the rest goes — and how to stop paying for it.

Read it →
SOV < SOMSOV > SOM
BUDGETING9 min read

Share of voice, share of mind

A fifty-year-old rule that predicts market share growth better than anything in your dashboard — and the reason most companies set budgets without using it.

Read it →

Built for clarity,
not for show.

Mixlam was founded in 2024 in Barcelona by media operators who got tired of pretending things were harder than they are.

We work with two kinds of partner: performance agencies that want a programmatic engine bolted onto their strategy, and brand-side teams who want one media partner accountable for one business outcome.

Either way the deal is the same. You ask. We deliver. You'll understand every word.

Tell us
the brief.

We'll come back with a supply path, a measurement frame, and a number — usually within an hour.

Replies within 1 hour, business days
No NDAs to sign before we talk
Or pop over to LinkedIn